Factors That Help You to Position Your Business on Google

Are you up to date on the key aspects of SEO? The elements to position on Google are usually updated frequently through changes in the search engine’s algorithms. However, some key elements continue to be important positioning factors that do not expire over time. 

Why isn’t my business showing up on Google? Elements that, when approached correctly, considerably increase the chances of making your website visible.

Additionally, by focusing on the most notable ones you can create a much stronger and more profitable SEO strategy. In this post, we analyze the positioning keys that remain in force.

Backlinks

Backlinking is an SEO practice that grants authority and prominence to a website when it obtains return links from other pages.

It is a factor in the organic position that has been maintained over time, with the big difference that the algorithm can discern between quality links and those that are not. 

Using spam or purchased links can only generate penalties that are difficult to resolve. Quality should be paramount, therefore links should come from other trustworthy and authoritative sites. 

Gaining prominence through backlinks is gaining authority. And the way to achieve this is to have quality content that other people want to read and share.

Then, other actions must be carried out such as: 

• Create alliances with other websites related to your product/brand/topic, to publish content with return links on their blog. 
• Contact digital networks of writers and journalists to provide them with quotes from your content for their publications. 
• Get press releases about your company and website. 
• Add internal links in your posts. 
• Remove and reject any spam links. 

Content quality

For some years now the algorithm has added artificial intelligence and natural language analysis functions. This is to be more precise with the search results according to what users need. 

Google intends to position content that is not only relevant to keywords but also can resolve user questions, and understand the semantic context.

Although keywords continue to be elements that enrich the quality of a text, the truth is that well-positioned content no longer depends entirely on them.

Additionally, Google’s efforts to understand the semantic context of user searches have altered the elements to rank organically. 

With all this, we want to tell you that publishing quality content goes far beyond placing keywords in paragraphs and headings.

Mobile Experience

We have evolved from sites with responsive design to interfaces created primarily for the mobile experience. This means that when creating the content and establishing the information architecture of your website you must favor the mobile version, rather than the desktop version. 

More than responsive content, you should create content to be enjoyed through the screens of mobile devices. Google has started launching mobile versions of websites and is much more demanding with the compatibility features that must be met.

Paying more attention to improving the way users browse, scroll, and read from their smartphones will be significant for ranking on Google. 

SEO experts are usually in charge of analyzing how the loading speed of the mobile version works, the structuring of the data, and how accessible it is.

Other key elements to position on Google

There are some fairly technical aspects of SEO that you can address with an expert and the programming team in charge of your website.

In some cases, these are elements that are not always visible to the user, but have weight when achieving positioning scores on Google. 

• Use of H1 and H2 type headings: although there are lower ranking headings, the use of the former shows better performance in SEO issues. Of course, you can use them to organize and prioritize information. 
• Eliminate or reduce Pop-ups or invasive CTAs: these functional elements at some point are no longer seen by Google. Its use blocks the main content and is distracting, which affects the user experience. 
• Sites with HTTPS encoding are classified as secure and rank higher.

It’s time to take a hard look at how you’re approaching these key elements of ranking on Google and how well you’re doing at creating useful content. Contact us at Digital Specialist to learn more about Google positioning.